Discover The Secrets of Online Marketing, Lead Generation & Wealth Creation...

About Paul Maddalena

Welcome To My Website

My story begins as a player of the same game that we’re all taught to play in school. I studied hard and was a good student-athlete that played basketball and football, went to college, graduated and landed myself a lucrative project management position with an engineering and consulting firm in Southern Ontario, Canada.

I did everything that was expected of me by my family, friends and coworkers. I followed what the system teaches everyone to do and my life seemed to be working out as planned. I was making steady money as an engineering technologist..fresh out of college, working for a good company and making a difference in the world engineering and managing the cleanup of contaminated properties and restoring land functionality.

The 9-5 Limiting Model

My life was in order and I was “living the 9 to 5 dream” working for the man. My income allowed me to move out on my own, buy my first house and drive a nice vehicle. I even had the luxury of fulfilling one of my passions of enjoying watersports and spending time with my friends and family on our boat on weekends. I was living the dream and nothing could stand in my way…or so I thought.

A few years into the game of trading my time for money, it became evident to me that my income wasn’t keeping up with the rising costs associated with living the lifestyle I wanted to live. The price of everyday living essentials like food, insurance, gas and taxes were rising substantially, yet my single stream of income was limited by my employer and grew at a much slower rate.

Keeping Up...Running The Numbers

paul-project-managementHaving an engineering background with project management experience, I was accustomed to running the numbers on deals and I soon realized that I’d have to spend at least 40-50 hours per week for 50+ years, trading my time for money in hopes that someday...I would have enough money available to retire from the game.

This was a huge red flag in my books, as it would require a great deal of dependency on the government and my employer to ensure that I had enough positive cash flow each month to cover the rising cost of living my life the way I wanted to live. This was something I was NOT prepared to do.

Consider this…as an employee my income fell in the same expense column as my employer’s electrical bill. And guess what, the company could stay in business without paying me what I deserved, however they couldn’t do business without electricity, so it was pretty clear where cut backs would be as overall costs continued to increase.

The Defining Moment

Now, I’m not going to tell you that I can predict the future, but guess what happened in just a few short months of making this realization? 90% of the employees working for the company had to take a pay cut. That’s right, we had the choice to do the same amount of work for less pay or be laid off indefinitely.

"This was when I knew my path in life had changed forever."

The next few months were tough, but I made an important decision during this time. I was going to create a future for myself that could not be destroyed overnight by the whim of a corporate executive. I didn’t have all the answers, I just knew I’d have to modify my dreams or magnify my skills.

This was a defining moment in my life that changed my whole approach to making money in today’s fast-paced economy. I knew I had to control my own income streams and that business ownership or investment income was the only way for me to accomplish this.

I researched many companies and came across what seemed to be an endless amount of opportunities on the Internet; the only variable in the equation was me. There were people succeeding all around me in different network marketing companies, affiliate deals and investment opportunities, so I could see which systems worked best…the only question was, what void in the marketplace was I going to fill with value.

So What’s The Solution?


I came to the conclusion that I was best suited to create a diversified portfolio of home-based business revenue streams via the Internet. Ultimately developing my own products, systems and sales funnels, answering to only one thing, the worldwide markets.

I chose to establish several businesses in up-trending markets that offer the maximum amount of leverage possible. This way, should things change...I would have multiple passive income streams to rely on that will pay me monthly whether I work or not, for years to come.


I’m continuously scaling my online businesses up by reinvesting a portion of my profits into paid advertising mediums which allows myself and my team to spend more time doing the things we love doing and less time working behind a computer. This also allows us to focus our time and energy on the highest paid activities ie: lead generation, content creation and high-level sales and business building communications.

As an investment strategy, we take a percentage of our profits and invest them into other wealth transferring and cash flow producing assets that are not dependent on the Internet, some of which include precious metals (physical silver and gold) real estate and other tangible assets and commodities in our current economic cycle.

Build Residual Wealth via Multiple Income Streams 

internet-business-passive-income-with-softwareWe’ve had our ups and downs and the entire process has been an outstanding life-changing experience that I will always be thankful for. I’ve had the privilege of working along side some of the top internet marketers and home business entrepreneurs in the industry. I've personally built multiple monthly residual income streams, earning thousands of dollars online that continues to grow with each passing day, all on a part time basis.

This kind of monthly cash-flow pays the bills and then some and has helped me discover the best ways to build a team and make money online in this modern economy. And one of the coolest things is my business continues to thrive even when there's a downturn in the economy as more people turn to the internet for solutions to their problems.

If thinking in these terms is difficult to understand, don’t worry because I’ve been there and done that. I’ve faced scary situations before and realized that there is nothing to fear once you gain some experience. And with that experience, you automatically gain confidence and can keep moving forward.

I’ve been fortunate enough to realize that there are other options out there and that we were never meant to live this way…40+ hours per week for 50+ years slaving away…for what? Hope that you’ve built up a retirement account that will truly allow you to start living the lifestyle you deserve at the age of 65?

Sorry, but that's just not my calling in life.

automationSo why would I limit my income to only one stream? Especially when there is a world of virtually unlimited potential earnings out there for me to capitalize on.

There’s a global shift in consciousness underway and more and more people are waking up with each passing day. The economic system our parents and grandparents trusted is not what it used to be. I will no longer be taxed to death as an employee nor will I trade my valuable time for money, working someone else’s plan that gives them the luxury of time and financial freedom when I can simply follow my own plan for success by owning my own business and serving others.

My burning desire to live the lifestyle I want to live and to do the things I want to do with my time on this planet has led me on a path I never imagined I’d be on, and you know what…I have no regrets whatsoever.

Decisions + Actions = Results 

Paul Wakeboarind 2With the technology available to us today there is really no reason to struggle financially when you have the ability to create additional income streams for yourself.

In an era where government regulations and red tape rule every industry, where lobby groups and big business wield more influence than ever before, our daily choices have become increasingly limited whether we believe it or not.

This can have a big impact on your life if you let it, but I still believe that choice is each individuals to make.

One of the most important realizations I’ve had along my journey so far, is that "Your Attitude Almost Always Determines Your Altitude In Life" and our daily decisions and actions literally shape the world around us. The good news is, the person who gets to make those decisions is YOU.

It’s your choice to not make waves and to fade into the very system that keeps people struggling to live the lives they want to live. OR decide to seize the day and fight for what’s rightfully yours and ultimately create the lifestyle of your dreams in the process.

The only question is...

What Path Will YOU Choose?

Enter Your Name and Email Address Below to Access
My FREE Online Marketing Team Training Website.

privacy We value your privacy and would never spam you