Attraction Marketing System

About Paul Maddalena

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Just Another Player In The Game of Life
paulMy story begins as a player of the same game that we’re all taught to play in school. I studied hard and was a good student-athlete that played basketball and football, went to college, graduated and landed myself a lucrative project management position with an environmental engineering and consulting firm in my hometown of St. Catharines, Ontario.

I did everything that was expected of me by my family, friends and coworkers. I followed what the system teaches us to do and my life seemed to be working out as planned. I was making good money as an engineering technologist who was fresh out of college, working for a good company and making a difference in the world by cleaning contaminated properties and restoring land functionality.

The 9-5 Limiting Model

My life was in order and I was “living the 9 to 5 dream” working for the man. My income allowed me to move out on my own, buy my first house and drive a nice vehicle. I even had enough disposable income to fulfill my passion of enjoying watersports and spending time with friends and family on our boat on weekends. I was living the dream and nothing could stand in my way…or so I thought.

A few years into the game of trading my time for money, it became evident to me that my income wasn’t keeping up with the rising costs associated with living the lifestyle I wanted to live. The price of everyday living essentials like food, insurance, gas and taxes were rising substantially, yet my income was limited by my employer and grew at a much slower rate.

Running The Numbers

Paul Maddalena Project Management ExperienceHaving an engineering background with project management experience, I was accustomed to running the numbers on deals and I soon realized that I’d have to spend at least 40-50 hours per week for 50+ years, trading my time for money in hopes that I would have enough money available to retire from the game some day. This was a huge red flag in my books, as it would require a great deal of dependency on the government and my employer to ensure that I had enough positive cash flow each month to cover the rising cost of living, which was something I wasn’t prepared to do.

Consider this…as an employee my income fell in the same expense column as my employer’s electrical bill. And guess what, the company could stay in business without paying me what I deserved, however they couldn’t do business without electricity, so it was pretty clear where the cut backs would be as costs continued to increase.

The Defining Moment

Now, I’m not going to tell you that I can predict the future, but guess what happened in just a few short months of making this realization? 90% of the employees working for the company had to take a temporary pay cut. That’s right, we had the choice to do the same amount of work for less pay or be laid off indefinitely.

This was the exact moment when I knew my path in life had changed forever.

The next few months were tough, but I made an important decision during this time. I was going to create a future for myself that could not be destroyed overnight by the whim of a corporate executive. I didn’t have all the answers, I just knew I’d have to modify my dreams or magnify my skills. I figured I’d be working hard either way, so I chose to progress rather than regress.

This was a defining moment in my life that changed my whole approach to making money in today’s economy. I knew I had to control my own income streams and that business ownership or investment income was the only way for me to accomplish this. I researched many companies and came across what seemed to be an endless amount of opportunities on the Internet; the only variable in the equation was me. There were people succeeding all around me in different network marketing companies, affiliate deals and investment opportunities, so I could see which systems worked best…the only question was, where was I going to fit in and be happy?

So What’s The Answer?

I came to the conclusion that I was best suited to create a diversified portfolio of home-based business revenue streams via the Internet. Ultimately developing my own products and sales funnels and answering to only one thing, the worldwide markets. I chose to establish several businesses in up-trending markets that offer the maximum amount of leverage possible. This way, should things change, I would have multiple residual/passive income streams to rely on that will pay me monthly whether I work or not, for years to come.

I’m continuously scaling my online businesses up by reinvesting a portion of my profits into paid advertising mediums which allows me to spend more time doing the things I love doing and less time working behind a computer. This also allows me to focus my time and energy on the highest paid activities ie: lead generation, content creation and high-level sales communications.

As an investment strategy, I take a percentage of my profits and invest them into other wealth transferring and cash flow producing assets that are not dependent on the Internet, such as precious metals (silver and gold) and real estate, in our current economic cycle.

Residual Wealth on the Fast Track

Paul Maddalena Residual IncomeWe’ve had our ups and downs and the entire process has been an outstanding life-changing experience that we will never give up. We’ve built multiple monthly residual income streams in the thousands that continue to grow with each passing day, all on a part time basis.

If thinking in these terms is difficult to understand, don’t worry because I’ve been there and done that. I’ve faced scary situations and realized that there is nothing to fear but fear itself. I’ve been fortunate enough to realize that there are other options out there and that we were never meant to live this way…40+ hours/week for 50+ years…for what? Hope that you’ve built up a retirement account that will truly allow you to start living the lifestyle you deserve at the age of 65?

There’s a global shift in consciousness underway and more people are waking up with each passing day. The economic system our parents and grandparents trusted is not what it used to be and I will no longer trade my valuable time for money, working someone else’s plan that gives them time and financial freedom when I can simply follow my own plan for success.

My burning desire to live the lifestyle I want to live and to do the things I want to do with my time on this planet has led me on a path I never imagined I’d be on, and you know what…I have no regrets whatsoever.

Decisions + Actions = Results 

Paul Maddalena WakeboardingIf there’s one thing I’ve learned along the path to becoming a successful entrepreneur, it’s that our daily decisions and actions shape the world around us. It’s our choice to not make waves and to fade into the very system that keeps us struggling to do the things we want to do…or to seize what’s rightfully ours and create the lifestyle of our dreams.

My family and friends will know I never gave up on my pursuit of happiness. They’ll know that it is possible to create the life of their dreams and as long as we stay on the right path, always striving to achieve our goals, we are living a life of absolute power and freedom!

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Attraction Marketing System