The Best Way to Write Valuable Articles
The development of an effective article marketing strategy for your business might be beneficial to you, but only if you want more targeted eyes focused on the content you create online.
The way in which you construct your primary articles for your website or blog is not much different than when you create promotional articles for distribution to an article marketing directory. Your article marketing strategy should include proper SEO (search engine optimization), backlink creation and article promotion. The use of carefully selected keywords and phrases is crucial should you aim to rank your content on the major search engines.
Your target market finds your content through search engines, giving you much needed site visitors (traffic). Google finds your content via a specific algorithm designed to provide searchers with the most relevant and up to date information, making it imperative for you to implement a cutting edge article marketing strategy that trumps your competition.
Every keyword ought to be thoroughly determined, then further analyzed to see which websites are making use of those search terms. Then, you have to figure out if you can contend with the best websites which will be utilizing those key phrases.
What Is Needed for a Well Written Primary Article
Primary articles are generally posted on your website or blog. If you do not like to write, or feel you are not good at writing, it is a good idea to spend some time reading some of the top articles in popular article directories.
You may be able to see how they are written and constructed and how they lead a reader towards a strong call to action at the bottom of the page. The best articles contain lots of brief paragraphs, are well written in a widely-used language, and do not use too many complex words that your readers may not understand.
White space is crucial, so your readers should not be confronted with something that looks like an essay or thesis – simplicity is the ultimate sophistication. You want to make your articles seem to be less complicated and easy to read. Employing bullet points also makes a page of written text much more appealing and straightforward to read.
Adding internal links to other relevant articles you’ve created is good practice. You want to offer your readers as much value as physically possible. You may also want to add affiliate links to relevant products, services or tools that you are promoting, within the article so as to monetize your traffic.
Most folks won’t examine all the words within your article. They are seeking to find specific phrases and expressions that are relevant to their major problem, so you should always attempt to provide them with the solution they are looking for. The titles in your article should by eye catching and give the reader the ability to navigate towards the locations of your article content that interests them most. Successful titles are important in articles so they ought to be brief and effective.
You should use your keywords once at the beginning of your article, several times within the body of the text, and once more in the final sentence. The majority of folks are on the web are looking for answers to troubles or questions they have, so you ought to make your article informative and valuable, leading the reader down to the bottom of the page where your call to action should be.
Make sure your offer is relevant and encourages the reader to click by means of offering further information and solutions to their problems. This is generally where your link to your lead capture page will be placed. Despite the fact that you might be writing to attract the search engines, you should bear in mind that it’s humans which are reading your primary articles.
As with anything else in life, the more you implement what you learn, the better you will get and the simpler the process will become. Maintain tracking your stats occasionally to see which articles are attracting the most readers, that way you’ll be able to write further articles in that style.
Optimizing Your Article Marketing Strategy
Creation of a good article is not enough to rank on the search engines. You must take into account on and off page SEO, keyword research and article promotion strategies if you want to end up on page one of Google. A great way to do this is to implement a link building or article distribution strategy.
Promotional articles are “spun” versions of your original primary articles. They say the same thing but in a different way, so as to avoid duplicate content violations. Google will only index one version of an article and disregard additional copies that may exist.
Promotional articles are created by using automated marketing tools like Article Marketing Robot (AMR). In minutes, you can use AMR to create unique versions of your original content and set the system up to spin and distribute unique versions to hundreds of high authority article directories on the internet. It’s good practice to add relevant anchor text in your author bio box, linking back to your original article that is posted on your website or blog. Don’t put links to your website or other offers within the body of your promotional articles as your content could be rejected by directories.
Article Marketing Robot creates readable, unique versions of your original content and is a huge time saver, making it a tool of choice for the serious online network marketing professional. The number of high quality backlinks to your primary content is one of the things Google’s spiders are looking for when they scan and index your content. Therefore, should you choose to employ an article marketing strategy to generate leads and online sales, you will need to learn how to leverage systems like AMR to your benefit. You can also outsource these tasks when you are ready so as to gain more time freedom and leverage. This will allow you to focus your efforts in areas of your business that require your specific attention.
Always Add Value in Your Article Marketing Strategy
When creating your content it’s important to have the right goals in mind. Think about why have you decided to turn to the internet – are you looking for more traffic, sales and leads for your business? If so, you need to understand how to position yourself as the expert in your niche, create valuable relevant content, and promote that content so potential customers and prospects will find it quickly.
Your readers must be able to navigate through your content with ease and they must feel that you have the answers to their problems. It’s important to under promise and over deliver with your offers – this way your readers will gain trust in you and feel that they recieved much more value than they originally expected.
Having a strong article marketing strategy, leading with value and having an extremely high converting offer will allow you to ramp up results and get your business into positive cashflow early on.
This strategy will allow you to stay in the game, as you reinvest some of your profits back into your marketing efforts to scale up your business. Having the proper article marketing strategy in place will drastically improve your online presence, ultimately getting you one step close to your desired destination.
To Your Success,
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